At Signature Oysters, our brand is very important to us. As such, we were over the moon that our marketing team recently won silver in the ‘Marketing – Branded Experience’ category by the Melbourne Design Awards, Design 100 competition for the Signature Oysters branding that they have completed over the course of this year.
While we already had a sneaking suspicion that our branding was of the award-winning calibre, it feels great to get this validation.
Our brief was also specific in that we needed our branding to appeal to a niche target market of high-end chefs and restaurateurs, whilst also staying true to the provincial nature of our core business. We made it clear that we wanted our farmers to play a big part in the branding of the company – after all, they are the only reason Signature Oysters exists. We wanted to communicate the superior quality of our products and avoid undermining the commercial aspect of our brand.
Our colour scheme, logos and ad artwork align perfectly with our company purpose, and the Signature Oysters ‘branded experience’ is everything we’d like it to be.